Let’s get straight to the point shall we?
- Social media is now the number one online activity beating porn & personal email (Nelsen Wire).
- 2/3 of the global internet population visits social networks (Nielsen Global Faces & Networked Places).
- The time spent on social networks is growing at 3x the overall internet rate, accounting for 10% of all internet traffic (Nielsen Global Faces & Networked Places).
- Online, including social media, has become the most influential source in helping consumers make purchasing decisions (Weber Shandwick Inline Research).
- Millions of people are creating content for the social web.
- The next 3-billion consumers will access the internet from a mobile device making it that much more important to focus on customer experience.
- If Facebook was a country, it would be the 3rd largest country in the World only behind China and India.
- Twitter believes it will have 1-billion users by 2012.
- One-way marketing has come to an end… it’s all about interaction—listen first, sell second.
- In almost all cases, social media is free.
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