Unless you’ve been living under a rock as of late, you’ve probably noticed that Hyundai has been trying to shift focus brand focus. It seems like they are trying to reimage the company from being the cheap, unreliable cars to those that compete with the likes of BMW and Mercedes Benz. The big problem is that they’ve already built up this horrible brand stigma when they came to the USA and Hyundai has yet to do anything significant to address the issue. Sure they’ve made these fallacious claims about their cars being nicer, faster, better, roomier, etc. but it’s all just heresy in my opinion. Recently, I came across a set of pictures that truly proved the epic failure of this company. The following pictures of the new Hyundai Sonata 2.0T Turbo feature some of the worst editing, and attention to detail I’ve seen in quite some time:

These same pictures have been spotted on:

• Left Lane News
• Motor Trend
• Car and Driver

Granted I think the car looks pretty nice, it has some cool features (intriguing feminine shape and nice interior), the fact that the person editing pictures didn’t do a better job truly set me back. To top that off, I have no idea where they found this photographer because they clearly don’t have much experience with panning moving subjects. How can I trust Hyundai if they approved pictures like those for public consumption? It just makes me wonder in the back of my head what else they aren’t paying attention to…

<sarcasm>
Great job Hyundai, great job
</sarcasm>

Source: Kelvin W. for linking me originally to the failure.

P.S. Some of you might be wondering why I brought this post up. I like cars, I like photography, and I like advertising. This particular combo was a complete epic failure in my book. I can spot all these issues because I’ve shot with a DSLR for the last 8 years, have done high-speed automotive photography for media purposes, and I know a thing or two about post processing.

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